What is the first thing a user sees while landing on your website? The answer is simple—the design of your website.
A beautiful and user friendly web design encourages the visitors to explore more about you. Plus, it is instrumental in connecting people to your business as they get the feel of the product with the site appearance.
In simple words, web designs make a first impression. If a visitor is impressed, he or she is likely to get converted into your customer. This is why web design is as important as SEO and SMO to increase your conversion rate. It complements your SEO efforts.
But that is only possible if your website is attractive, comprehensive and user friendly. Here’s how…
Choose Age Responsive Design:
Every age group responds differently to the images and aesthetics. For example, small fonts and monochromatic design are easy to understand for adult audience. However, these won’t appeal ten years old who is likely to be attractive towards lively and vivid designs. Flashy colours will be ignored by elders who generally like lighter shades, while darker and brighter colours will be attractive to youngsters.
Therefore, your website should incorporate graphics according to the ‘age’ of your target audience. Choosing age responsive design not only makes your site attractive to your demographic, but also helps you determine its functionality, type of content and navigation.
Add Animated Call to Action Buttons:
CTA buttons like “Buy Now” or “Book Now” prompt users to do action. Besides considering their shape, size, and placement, designers are now focussed on the ways to present them. Animated or flashy CTA buttons are efficient to attract attention without taking the users away from product and or other important information. Make sure to keep the animation aesthetically pleasing.
Use High Quality Images:
According to one study, 60 precent of users look for search results that include images while 23 percent tend to approach a business displaying an image in their information. Another study says that images can boost your website views by 94%.
But it doesn’t mean any image can work. Bland and blurred images turn off the users. Instead, use high quality images, most importantly compelling pieces, which spar positivity about your business and feel personal at the same time.
Responsive Design is Must:
Most people use their mobile phone for browsing the Internet. So, it means that your website should be mobile responsive. Otherwise, your website opens as messy and cluttered webpages on the mobile screen, no matter how attractive it looks over desktop.
And it will make a user to leave your website. Even worse, it can attract penalty from Google (as the search engine is more focussed on mobile users.)
Keep it Simple:
According to Hick’s Law, the time it takes for a person to make decision is determined by possible choices he or she has. Increasing the number of choices will increase the decision time. Simply put, the more choice you give to the people, the longer time they will take to react.
Same thing applies to your web design.
For example, if you have crammed your web pages with numbers of products images, a user will feel confused and won’t make decision easily. If there are five or six products on the page, it is easier for him to make a buying decision.
A simple and clean design lets users understand the site content and navigation easily. Plus, it minimizes distractions.
Use Your Negative Space (Wisely):
Whitespace is often termed as negative space. It means that positive space is the space that contains all the contents like text and images on your website.
Despite the name, negative space can be turned into a positive thing, if used smartly.
For example, you can place your CTA button over there or the sign up boxes. Or it can be turned into a backdrop of your colourful and clustered icons.
But here are some rules to use negative spaces across your website.
- Keep your font smaller, if you need more space in between letters.
- The line-height (a space above and below lines of text) should be approximately 150% of the font size. (CSS reads this as 1.5).
- Break up chunks of text into smaller paragraphs to increase the readability.
By incorporating above given tips into your web design, you can create a website that attracts the customers and enhances user experience as well. Eventually, it leads to a better conversion rate.
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